The Founder of 929 apparel is Dr. Ashanti Coleman who is a doctorate degreed Family Nurse Practitioner, wife and mother of two. She teaches at her alma mater, University of Memphis . Dr. Coleman is an avid Yogi and recently became a certified yoga instructor. She created 929 to provide affordable, comfortable and fashionable athletic/leisure wear and accessories. 929 is not only her birthday but also signifies completeness, unity, strength and peace. The heart symbolizes her profession and being a two-time stroke survivor.